Mission
Arte Del Corazón advances equity and regional economic mobility by connecting historically excluded creatives and youth with paid opportunities, arts education, mentorship, and workforce development pathways. Through cross-sector collaboration, we strengthen and expand a growing creative economy in Watsonville and the greater Pajaro Valley while cultivating the next generation of creative leaders.
Vision
We envision a thriving and inclusive creative economy in Watsonville and the greater Pajaro Valley where artists of all ages have equitable access to arts education, mentorship, and sustainable career pathways—and where creative expression is valued as a vital force for economic opportunity, cultural preservation, and community well-being.
Impact
Arte Del Corazón builds equitable pathways into creative careers by supporting both emerging youth artists and working creatives through arts education, mentorship, professional development, and paid project opportunities. By increasing access to creative learning, community mentorship, and real-world workforce experiences, we help cultivate a skilled and confident creative workforce while strengthening the long-term sustainability of the region’s growing arts economy.