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To provide artists - especially those historically excluded from the arts sector - opportunities for financial advancement, professional development and community engagement.


To create spaces where Watsonville-based artists can connect with each other and the community. It’s important for people to see art, talk about art, and show the next generation that creative jobs can be sought out. Our artists need exposure and income to make it here and community support is vital to making it happen. 


Since our launch in 2019, the team at Arte Del Corazón has worked tirelessly to promote our cause. We are fortunate to have volunteers and staff from all walks of life who bring their unique expertise and resources into everything we do. From coordinating over 50 arts events to implementing our new youth programing we are slowly but surely reaching our goals. 

While there is always more that can be done, there is no doubt that we are making a significant impact. We don’t measure our success through just facts and figures, but through happy faces and heartwarming feedback. See how you can become part of the difference.

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