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Art on Wheels: Rolling Creativity into Watsonville

Updated: May 15




WATSONVILLE, CA – The streets of downtown Watsonville will come alive with the vibrant Art on Wheels Festival, a community celebration combining the artistry of local muralists and the historic charm of lowrider culture. Scheduled for June 8, 2024 starting at 12:00pm, this festival represents a significant partnership among Carrasco Concepts, Arte Del Corazon, Watsonville Impalas, Watsonville Riders, and local organizations, transforming downtown Watsonville into a dynamic canvas of creativity and community collaboration. 


Born from controversy and driven by community spirit, Art on Wheels was sparked by local artist Jessica Carrasco’s resolve to celebrate the lowrider community positively. After facing resistance from city commissioners, Carrasco turned to social media to rally support, connecting with fellow artists and community lowriders. This solidarity created a festival that not only showcases stunning low riders and live artistic creations but also features performances from folklorico dancers, local hip-hop artists, and youth mariachi bands, creating a dynamic cultural event.


Last year’s festival was a huge success by community organizations who have since shown interest in further collaborations highlighting Watsonville’s lowriders. This year, the festival will expand its reach, connecting with surrounding communities and offering opportunities to local art vendors (apply to sell at artedelcorazon.com) and artists. A special emphasis will be placed on empowering local youth, showcasing career possibilities in creative fields.


"Art on Wheels is more than just a festival; it’s a movement," says Jessica Carrasco, festival founder and a champion of local arts. "We’re breaking down barriers and constructing a platform where creativity drives community engagement and economic growth."


The upcoming event will also feature local non-profit organizations offering arts and craft activities, including Jacobs Heart, Pajaro Valley Prevention & Student Assistance, Watsonville Brillante, Watsonville Public Library and Pajaro Valley Arts.



Event Highlights Include:

  • Live mural painting showcasing local talents Priscilla Martinez, Jaime Sanchez, Nessa Ledesma, and Mayra Valtierra.

  • An interactive community mural project, allowing attendees to participate and explore their artistic skills.

  • Engaging performances and a rich variety of food and craft vendors enhancing the festival atmosphere.

  • Educational scavenger hunts linking the vibrant festival scenes with local cultural landmarks.

  • Art Exhibition: "More than Cars" at Pajaro Valley Arts, featuring a live interview with photographers at the Youth Center.

  • Display of stunning lowrider cars, motorcycles, and bikes, adding a visual spectacle to the festival.



A Call to Artists:

Young artists looking to showcase their talents and connect with the broader art community are especially encouraged to participate. This is your platform to shine, share your artistic vision, and inspire others with your creativity. If you are interested in becoming an art vendor apply online at artedelcorazon.com. For more details on how to feature your work at the event, please contact Jessica Carrasco.


Carrasco, a passionate artist and educator, aims to foster a broader appreciation for the arts and encourage community participation. Through Art on Wheels, Watsonville is set to become a beacon of cultural pride and artistic expression in Santa Cruz County.

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